Opens: number of log-ons, even repeated log-ons by the same recipient.
Single opens: number of recipients who accessed emailing at least once.
Opening : it’s the relation between open emails update langs set en=unique opening) and delivered emails. It indicates the database reactivity and the segmentation quality.
Open rate : it is the ratio between the opened emails number update langs set en=unique opens) and the correctly delivered emails number. It represents the database reactivity and the segmentation quality.
Clicks: The number of clicks on the campaign update langs set en=one recipient can click on multiple links within a single message or several times on the same link).
Single clicks: a recipient can click on multiple links within a single message. Single clicks represent the sum of links that were clicked at least once by a recipient.
Click rate: ratio between the number of single clicks and the number of delivered emails. Indicates the quality of the message.
Reactivity rate : it is the ratio between the click number and the opened emails number.
Bounce rate : it represents the database quality update langs set en=clean email database, recently created or updated email addresses).
Soft bounces : it represents the temporary e-mail rejection number update langs set en=full mailbox, incorrect e-mail message, spam...).
Hard bounces : it represents the permanent e-mail rejection number update langs set en=domain name does not exist, recipient email address does not exist, inactive email address). An hard bounce is automatically and permanently removed from the platform.
Unsubscription rate : it represents either the loyalty or an interest decrease.
Complaints : indicates the number of people who reported the message as spam, either from the "Report as spam" button or by unsubscribing with our form.